Would you like to offer your customers a delicious original drink? If so, you have surely wondered how it is possible to stand out in the market and engage an audience looking for quality and authenticity. The answer could be craft beers. But do you know what is a craft beer?
Come join us in discovering exactly what this drink is about. Prepared with passion and creativity, it could be the secret to catching the attention of the most demanding palates.
What is a Craft Beer, and how does it differ from other beers?
It is a beverage made in small quantities through traditional methods and with a creative approach. The craft approach focuses on quality, flavor, and innovation. Each batch is unique, reflecting the personality of the brewer and the excellence of the ingredients used. In contrast to commercial beers, which usually follow a standardized and massive production process (Segura, 2024).
Find out what is a Craft Beer and what its unique flavor is
One of the most notable characteristics of craft beer has to do with its flavor. We are not overstating it when we say that it is an explosion of flavors in your mouth. Commercial beers have a uniform taste, while craft beers offer a variety that include fruity, floral and caramel notes. This wide range of tastes is due to the careful choice of ingredients, such as malts, yeasts, and congeners (El Espectador, 2023).
Creative Production: Discover what is a craft beer
The production process is another distinctive aspect, as craft brewers experiment with elaboration techniques. For example, they vary fermentation temperature, mashing times and hop quantities. This experimentation enhances the flavor profile and fosters the creation of innovative and unique beers. Attention to detail and dedication to quality are aspects that define a good craft beer.
Ingredients: Quality over Quantity
Craft brewers typically use high quality barley malt, hops, water and yeast. Yet, what really makes the difference is that they experiment with additional ingredients, such as fruits, spices, or herbs. This flexibility makes it possible to create beers that suit the most demanding palates. In addition, many brewers use local and sustainable products. In this way, they contribute to the region's economy and support farmers (Marinone, 2024).
Create a delicious Craft Beer that your customers will enjoy
Now that you know what is a craft beer, it's time to create the appropriate beverage. This can be an exciting and unique process. With a wide variety of styles and flavors, there's an option for every taste, whether it's bitter, sweet, or fruity. Here are some tips to help your customers choose the ideal craft beer (Garcia, 2024):
- Encourage them to try different styles and flavors through a beer flight.
- Get to know their tastes and identify their main preferences. For example, IPAs are ideal for those who enjoy bitterness, while wheat beers are smoother.
- Teach them about the right pairing. Stouts well with chocolate desserts. Lagers are perfect with seafood and salads. Sour beers go well with aged cheeses.
If you want to learn more about craft products and how to enhance your production processes with fruit puree and other innovative ingredients, we encourage you to visit Bierfrucht. Here you will find perfect solutions to raise the quality of your creations.
Bibliographic references
Blanco, A. (2024, September 16). Pistas para distinguir una buena cerveza artesana, según los expertos. El País. https://elpais.com/gastronomia/beber/2024-09-17/pistas-para-distinguir-una-buena-cerveza-artesana-segun-los-expertos.html
El Espectador. (2023, August 4). Cerveza artesanal, un sabor que marca la diferencia en los paladares. https://www.elespectador.com/gastronomia-y-recetas/cerveza-artesanal-un-sabor-que-marca-la-diferencia-en-los-paladares/
García, O. (2024, June 4). El ABC de las cervezas artesanales: una guía para principiantes con lo que debes saber de ellas. El Comercio. https://elcomercio.pe/provecho/tendencias/cervezas-artesanales-una-guia-para-principiantes-con-lo-que-debes-saber-de-ellas-noticia/
Marinone, B. (2024, May 3). De selección de materiales a la fermentación: los secretos de la cerveza artesanal. Infobae. https://www.infobae.com/tendencias/2024/05/04/de-seleccion-de-materiales-a-la-fermentacion-los-secretos-de-la-cerveza-artesanal-en-la-voz-de-los-expertos/
Segura, A. (2024, February 27). Cervezas artesanas: esto es todo lo que debes saber. La Vanguardia. https://www.lavanguardia.com/comer/beber/20210804/7639546/todo-debes-saber-cervezas-artesanas.html
