Beer Flight: Why it's so Popular and How to Take Profit from it.

Closeup of alcohol drink shots on the table under the sunlight with a blurry background

In recent years, beer flight tasting has gained popularity among beer enthusiasts. This table with craft beer glasses is not only practical, and visually appealing. It also offers the opportunity to get to know different varieties of beer in the same session, without overdoing it.

Brewers can take advantage of this boom to show the variety of their catalog. So, how do you organize an excellent presentation of beverages for your customers?

4 Tips to Organize a Beer Flight Tasting

Apply these tips to organize a successful tasting that will highlight the flavors and quality of your products:

Offer Variety

If you will do a tasting, offer between 4 and 6 shots of beer, with varieties as diverse as possible. Try to combine, for example:

  • Toasted beers, black beers, with marked bitterness.
  • Fruity beers: fruit alcoholic drinks have inspired the brewing world to offer flavored beers with natural pulp. For example, raspberry, blueberry, and peach.
  • Sweet beers, blondes, with honey or caramel.
  • Balanced red beers, such as Scotch Ale or Red Ale.

When serving, it is important to observe the size of the glasses. Generally, a tasting shot is between 1 and 2 ounces on average (30 to 60 ml).

Add Food to Accompany

This is the key to “cleansing” the palate between beers. Pair boards with small bowls containing foods that pair well with beer, such as:

  • Green or black olives.
  • Salted peanuts.
  • Pickles.
  • Different varieties of cheese.
  • Nuts.

Including food in your beer flight also prevents your customers from drinking alcohol on an empty stomach. In addition, it gives them the feeling of a complete experience. You can also select the food that goes best with each specific type of beer.

The Beer Flight Must Include Mineral Water

Beer and salty foods make you thirsty, so it is important to have small bottles of mineral water for your guests. All drinks should be cool, at a palate-friendly temperature.

This way, your guests will be able to appreciate the flavors, aromas, and body of each beer. In general, start with beers with milder flavors and work your way up to beers with a stronger profile.

Create a Good Atmosphere

Carefully prepare the place where you are going to make your presentation. It can be in your premises, an event room, or even a space in a stand next to other food and drink producers. At the same time, keep these tips in mind:

  • Background music will help you recreate a cozy atmosphere.
  • Install warm lights and wooden tables in the best industrial style of traditional breweries.
  • Take care of the hygiene of the tables with tablecloths, napkins, and alcohol gel.
  • Ask your customers for their opinions once the session is over, as this will help you to improve.

With a beer flight, you can provide a great experience to your customers and let them know your best beers. Don't forget to enrich the raw materials of your production with Bierfrucht products.



Bibliographical references

Mullor, M. (2021, 22 de abril). Manual para hacer una buena cata de cerveza. Esquire.

Verive, J. (2018, 27 de agosto). How to get the most out of your next beer flight. Los Angeles Times.

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