Strawberry puree for drinks is one of the leading trends in the food industry. In fact, it's a natural, versatile, and highly demanded ingredient in cocktails, beers, and innovative beverages like hard seltzers. For this reason, it has become the bartender's secret weapon to enhance drinks and offer a complete multisensory experience.
Strawberry Puree for Drinks: A Trend in the Beverage Industry
The world of beverages is evolving rapidly. In this context, the growing preference for fresh fruity flavors and the adoption of natural ingredients is becoming increasingly important to consumers. So, this is why fresh ingredients like strawberry puree stand out as a trend in industry.
Strawberry Puree for Drinks has won over Consumers
Natural fruit drinks have generated higher social demand and are the most requested at bars. As a result, using fruit concentrates like strawberry puree offers a significant competitive advantage. These have transformed consumer tastes, which now specifically seek:
- More natural, less processed ingredients.
- Authentic fruit flavor profiles with fewer additives.
- Functional benefits like fiber, vitamins, and minerals.
Market Data on Flavored Beverages in the U.S. and Canada
The U.S. and Canada represent the largest global market for flavored beverages. Consequently, consumer interest in these beverages has led to increased production. Specifically, it is a market that has grown by 4.8 % in the U.S. and 4.5 % in Canada. Most importantly, it is also projected to grow at a compound annual growth rate of 4.20 % during the 2024-2029 period (Innova Market Insights, 2024; Mordor Intelligence, 2024b).
Applications of Strawberry Puree for Drinks in Beers and Cocktails
Incorporating strawberry puree in alcoholic drinks with fruits gives them a sophisticated and refreshing flavor. Its application can be experienced in drinks such as:
Strawberry Beer: How to Create a Memorable Fruity Experience
Adding strawberry puree to beer enhances its sweetness, balancing the malt's bitterness. In addition, it balances with a stronger aroma and a lighter mouthfeel. These characteristics can be experienced in styles like Fruit IPAs, Fruit Lambics, or malty beers.
Cocktails and Hard Seltzers with Strawberry Puree
Fruity flavors are essential in cocktails and seltzer drinks. Strawberry puree provides a natural, colorful, and aromatic sensory profile, making the drink more attractive. Therefore, you can incorporate it into popular cocktails like the Blood orange margarita or low-alcohol seltzers.
These applications are an example of how you can integrate strawberry puree into your processes. It’s an ideal ingredient for artisanal or semi-industrial processes to create fruity beverages. Its natural, homogeneous properties with no added sugars ensure product safety and quality. Ultimately, this offers new taste experiences for your customers and better business opportunities for your business.
Strawberry puree for drinks is an essential ingredient that enhances the flavor and quality of your cocktails. It is one of the most requested trends in beverages and a market that grows every day. Thanks to its versatility, natural flavor, and sensory profile, it has become a highly demanded ingredient in craft breweries, distilleries, and bars.
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Referencias Bibliográficas
BJCP. (2022). Guía de estilos 2021. Guía de estilos de cerveza. https://www.bjcp.org/wp-content/uploads/2024/03/2021_Guidelines_Beer_ES_1.0.pdf
García, G. (2025, 27 de enero). Hard Seltzer, la tendencia que está revolucionando la industria de bebidas. The Food Tech. https://thefoodtech.com/tendencias-de-consumo/hard-seltzer-la-tendencia-que-esta-revolucionando-la-industria-de-bebidas/
Innova Market Insights. (2024, 5 de junio). Mercado de zumos en EE.UU. y Canadá. https://www.innovamarketinsights.com/es/tendencias/mercado-de-zumos/#:~:text=Tendencias%20de%20los%20sabores%20de,bienestar%20asociados%20a%20estos%20ingredientes.
Juárez, C. (2020, 7 de mayo). Alimentos de origen natural e inocuos: futuro y desarrollo de mercados. The Food Tech. https://thefoodtech.com/nutricion-y-salud/alimentos-de-origen-natural-e-inocuos-futuro-y-desarrollo-de-mercados/
Mordor Intelligence. (2024a). Análisis de participación y tamaño del mercado de ingredientes de frutas y verduras de América del Norte tendencias de crecimiento y pronósticos (2024-2029). https://www.mordorintelligence.com/es/industry-reports/north-america-fruit-and-vegetable-ingredient-market
Mordor Intelligence. (2024b). Tamaño del mercado de bayas y análisis de participación tendencias de crecimiento y pronósticos (2024-2029). https://www.mordorintelligence.com/es/industry-reports/fresh-berries-market
